Website optimization is a big topic, but the tools you can use fall into six main categories: Now you know you don’t need to spend money to start optimizing your website, you can start playing around with one or more of the tools we just covered.īut if you want to go deeper into optimizing a specific area of your website-for example, making a landing page load faster or finding a new keyword for a blog post-here’s a look at the different types of web optimization you can focus on, and more tools that will help you get the job done. How to use it: enter any URL and click through the icon-coded errors to see what to change and learn why improved accessibility is important. What you can optimize: find accessibility issues like missing alt text, small text size, and contrast errors that make your content inaccessible to screen readers. What it is: WAVE is a web accessibility evaluation tool.
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